The Asia Pacific Financial Services Association (APFinSA) is the largest financial services council in Asia Pacific, represented by nine member associations from Australia, Hong Kong, India, Macau, Malaysia, Philippines, Hong Kong, Taiwan and Thailand. Established in 1991, APFinSA serves as the cross-border association to address the critical needs and opportunities of the financial advisory profession in the region.

The APFinSA Awards recognizes licensed financial practitioners in the region for their achievements. The Asia-Pacific region is constantly showing signs of growing affluence, it is therefore time for us to have our very own awards.

An Agency Leader’s main role is to recruit, train and develop agents. An Agency Leader may apply for the APFinSA Award using his/her own personal production. However, his qualification will not be counted for the Agency Leader’s category.

All awardees must be members of the respective National Associations who are members of APFinSA. To be eligible to apply, the management or representative of the life insurance company must endorse the application form and there should not be any unethical conduct, otherwise APFinSA reserves the right to disqualify the application.

In general, life insurance companies generate a report of their own life practitioners’ persistency rate at the end of the year or on 31 December. It will be a 13-month persistency rate (meaning life insurance premium has been collected for at least 13 months from the first day of the policy date).

Life insurance plans with premium term of 5 years and above, 100% of the premium is counted. Policies with premiums term of 4 years and below, 10% multiply by premium term (eg. 3 years premium term. 10% x 3 years = 30%). All unit-linked policy will be counted the same as like a typical whole life policy.

The fee is counted equal to the annual insurance premium. But there must be endorsement from the company or financial institution that pays the fee. A letter must be enclosed to confirm the fee payment.

The respective National Associations will request a list of those who are already eligible for awards from the Insurers. You may also download an Application Form from APFinSA website, fill it up accordingly, and have it endorsed by your company’s official.

You may submit your application via your respective National Association who is a member of APFinSA. If you belong to a country who is not an APFinSA Member, you may submit your application directly to APFinSA. Further information such as Membership Fees and Qualifications can be found on our website, www.apfinsa.org.

The local National Association is the voice of Financial Practitioners and also serves as the liaison with APFinSA.

Every Awardee will be given a Plaque and a Certificate of Award and be invited to attend the awards presentation event where there will be a guest speaker (likely to be in English) with refreshments. As much as possible, we will endeavor to present all the awards on stage.

Anyone who qualified for a total of 8 times (need not to be consecutive) will be admitted as a Hall of Fame member and will enjoy special membership rate.