Introducing a First-of-Its-Kind Award
In The Insurance Industry

Introducing a First-of-Its-Kind Award In The Insurance Industry

Be Recognized as One of the Top 10
Favorite Advisors in Your Country,
Chosen by Your Clients, Celebrated
Nationwide!

Be Recognized as One of the Top 10 Favorite Advisors in Your Country, Chosen by Your Clients, Celebrated Nationwide!

Gain spotlight at the Prestigious APFinSA Awards 2025
in Bangkok, Thailand on May 26th!

Gain spotlight at the Prestigious APFinSA Awards 2025 in Bangkok, Thailand on May 26th!

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There are over 2.81 million
insurance agents across Asia.

How can you make sure you stand out and stay unforgettable to
your clients?

In today’s insurance industry, competition is fiercer than ever.

With a surge of young talent entering the market, clients are spoiled for choice,

And products have also become commoditized.

From a client’s perspective, every insurance company seems the same.

Every advisor promises to be the best, but clients have no way of knowing who truly delivers.

On top of this, a shifting economic landscape and growing skepticism toward financial products have made it harder than ever to close clients or hit new sales goals.

Competing on a better financial product no longer works.

Instead, you MUST sell trust before selling your advice - it’s your secret weapon.

In today’s world, the fastest way to build trust is through reviews,

And almost every client makes decisions through your review.

But how can you build reviews that feel real and credible to your clients?

The insurance industry lacks a clear way for clients to identify the right financial advisor.

That’s why My Favorite Advisor was created

It’s not just another plaque for your office wall.

It’s a title reassuring future clients that you are trustworthy and exceptional at what you do.

Already trusted by 100,000 financial service professionals across 11 country associations,

This industry-first award helps you stand out and attract more clients.

Backed by Asia Pacific Financial Services Association (APFinSA), My Favorite Advisor is a proven way to win trust and grow your business.

This is the first award of its kind—and a must-have if you want to make life easier in 2025.

Become My Favorite Advisor today.

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Will this award really make an impact on my career?

Here’s what Eric, one of Asia’s top personal branding experts,
Had to say about the MFA:

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Picture This As Your Title on Social Media:

What It Means to Have This Award
by Your Side:

Stand Out With A Strong Social Proof:

Let your award tell the story—voted by clients and peers, you’re the advisor they trust and admire most.

Build Fast And Continual Client Trust:

With this award, clients see you as the go-to professional they can count on for expert guidance and results.

Enjoy Higher Close Rate:

Leverage the prestige of the award to attract more clients, close bigger deals, and grow your network effortlessly.

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Join the league of the My Favourite Advisor Awardees From 2024:

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About APFinSA

Since 2020, the Asia Pacific Financial Services Association (APFinSA) has been the sole organization in Asia recognizing excellence in financial services with internationally acclaimed awards. These honors symbolize outstanding performance and are highly coveted globally.

As the largest financial services council in Asia Pacific, APFinSA represents nine member associations from Singapore, Australia, Hong Kong, India, Macau, Malaysia, the Philippines, Taiwan, and Thailand. Since 1991, it has addressed the evolving needs of financial advisors across the region.

APFinSA also organizes the biennial Asia Pacific Life Insurance Congress (APLIC), a premier event fostering collaboration and innovation among industry leaders.

APFinSA awards are regarded as the highest honor and benchmark of excellence, celebrating top performers and driving standards in the insurance and financial services sectors.

FAQ:

The Asia Pacific Financial Services Association (APFinSA) is the largest financial services council in Asia Pacific, represented by nine member associations from Australia, Hong Kong, India, Macau, Malaysia, Philippines, Hong Kong, Taiwan and Thailand. Established in 1991, APFinSA serves as the cross-border association to address the critical needs and opportunities of the financial advisory profession in the region.

The APFinSA Awards recognizes licensed financial practitioners in the region for their achievements. The Asia-Pacific region is constantly showing signs of growing affluence, it is therefore time for us to have our very own awards.

An Agency Leader’s main role is to recruit, train and develop agents. An Agency Leader may apply for the APFinSA Award using his/her own personal production. However, his qualification will not be counted for the Agency Leader’s category.

All awardees must be members of the respective National Associations who are members of APFinSA. To be eligible to apply, the management or representative of the life insurance company must endorse the application form and there should not be any unethical conduct, otherwise APFinSA reserves the right to disqualify the application.

In general, life insurance companies generate a report of their own life practitioners’ persistency rate at the end of the year or on 31 December. It will be a 13-month persistency rate (meaning life insurance premium has been collected for at least 13 months from the first day of the policy date).

Life insurance plans with premium term of 5 years and above, 100% of the premium is counted. Policies with premiums term of 4 years and below, 10% multiply by premium term (eg. 3 years premium term. 10% x 3 years = 30%). All unit-linked policy will be counted the same as like a typical whole life policy.

The fee is counted equal to the annual insurance premium. But there must be endorsement from the company or financial institution that pays the fee. A letter must be enclosed to confirm the fee payment.

The respective National Associations will request a list of those who are already eligible for awards from the Insurers. You may also download an Application Form from APFinSA website, fill it up accordingly, and have it endorsed by your company’s official.

You may submit your application via your respective National Association who is a member of APFinSA. If you belong to a country who is not an APFinSA Member, you may submit your application directly to APFinSA. Further information such as Membership Fees and Qualifications can be found on our website, www.apfinsa.org.

The local National Association is the voice of Financial Practitioners and also serves as the liaison with APFinSA.

Every Awardee will be given a Plaque and a Certificate of Award and be invited to attend the awards presentation event where there will be a guest speaker (likely to be in English) with refreshments. As much as possible, we will endeavor to present all the awards on stage.

Anyone who qualified for a total of 8 times (need not to be consecutive) will be admitted as a Hall of Fame member and will enjoy special membership rate.

© 2025 Asia Pacific Financial Services Association . All rights reserved.

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